Here are some thoughts I learned from that article:
- Don't spend too much time to image the numbers, and ignore the information that really matters.
- Put break-even projections and positive figures into the back of plan.
- Great business plan contains four parts: the people who start and run the venture; the opportunity whether the business can grow and how fast it could be; the context of big picture; and the risk and reward assessment.
- The people is important since ideas are a dime a dozen; only execution skills count. The questions like who are they, what's their experience in industry, what's their relationship and reputation in industry, etc matters a lot.
- Investors prefer large and rapidly growing markets with a significatnt scale(that could be $50 million in annual revenues) within five years or as soon as possible.
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