From philosophy point of view, this woot really catch the point. It gives people a new hope every day, "tomorrow is another day". Even if you missed today's deal, you can always expect something new coming out tomorrow. It won't give you more products once they sold out, which dramatically reduce the investigation possibility. If you do not make the decision immediately, you might lose it, and you know the price is generally acceptable, finally, you will be ended with a lot of junks at home. (oh, they may not be real junk, but you do not really need them at all.) I remembered a old survey result shows that 60% people changed the purchase idea after 1 hour of consideration. See, here you don't have luxury time to think it over, then change your minds. After the sell, we all know how low return rate for Internet purchase. People are too lazy to return unless the product is really bad or not fit at all. That's the same reason why subscribe model is success and widely adopted by most of companies, for instance, cable and phone companies, or old AOL subscription. There are hundreds of ways to keep you stay in subscribed, and renew automatically, laziness is one of the determine reasons.
Talking about the subscription model, I have to admit that I admire apple or Steve Jobs quite a lot, although my two mp3 players are never ipod. Nobody thinks the 99 cents selling strategy will success, but it did. I knew some friends spend almost a thousand dollar last year from itune store, and they never noticed it until they received their yearly credit card summary! Wow! Seamless browse and buy makes you unaware of the payment. Of course, Steve's marketing strategy is amazingly beat everybody else.
Go back to woot, they started a special event “Wo
Today the biggest accomplishment I did is to resist the purchase temptation! I didn't buy any woots after 24 hours watching and more than 1 million dollars sell!
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