Intersting marketing strategy

I started to monitor a website woot since last night. It's a very interesting e-commence website. Woot offers a new discounted product every day with the product expiring each midnight, or sold out, whichever comes first. It attracted a big community of customers, and they discussed the woot deals on the site's community forums. Their price is competitive, similar to closeout price. Actually the sale may not be always as big as some other Columbus day sale deal. However, people used to come and took a look everyday, I'm one of those additives.
From philosophy point of view, this woot really catch the point. It gives people a new hope every day, "tomorrow is another day". Even if you missed today's deal, you can always expect something new coming out tomorrow. It won't give you more products once they sold out, which dramatically reduce the investigation possibility. If you do not make the decision immediately, you might lose it, and you know the price is generally acceptable, finally, you will be ended with a lot of junks at home. (oh, they may not be real junk, but you do not really need them at all.) I remembered a old survey result shows that 60% people changed the purchase idea after 1 hour of consideration. See, here you don't have luxury time to think it over, then change your minds. After the sell, we all know how low return rate for Internet purchase. People are too lazy to return unless the product is really bad or not fit at all. That's the same reason why subscribe model is success and widely adopted by most of companies, for instance, cable and phone companies, or old AOL subscription. There are hundreds of ways to keep you stay in subscribed, and renew automatically, laziness is one of the determine reasons.
Talking about the subscription model, I have to admit that I admire apple or Steve Jobs quite a lot, although my two mp3 players are never ipod. Nobody thinks the 99 cents selling strategy will success, but it did. I knew some friends spend almost a thousand dollar last year from itune store, and they never noticed it until they received their yearly credit card summary! Wow! Seamless browse and buy makes you unaware of the payment. Of course, Steve's marketing strategy is amazingly beat everybody else.
Go back to woot, they started a special event “Woot-Off” since yesterday, that's why I keep monitoring their site. During a period of unannounced length, each product is replaced by a new product within a few minutes after selling out, until the end of the Woot-Off, when a regular product is listed for the remainder of the day. Since the next item in the Woot-Off will not be listed till the current item is sold out, you get your new hope, and have to make the decision soon, since it can be sold out within 2 minutes. It's like the fireworks, one after another, you never know what's the next.
Today the biggest accomplishment I did is to resist the purchase temptation! I didn't buy any woots after 24 hours watching and more than 1 million dollars sell!